A new year has finally taken over. Most of us, salespeople, have been preparing to have a better start and a smooth journey throughout the year. Although there are still restrictions due to the community quarantine, everyone is already gearing up to perform exceptionally. As helping salespeople elevate their results is one of my missions, I ensure to make them aware of everything that may affect their sales. Some of the things that salespeople need to be mindful of are the mistakes they are unintentionally committing and how they handle their sales transactions and results.
Here are the top two common mistakes that a salesperson usually commits without realizing the consequences each have:
- Lack of belief in one’s own product or service. The most common mistake of a salesperson is the lack of confidence in what they are selling. Some salespeople believe that the products or services they offer are expensive or too much. In this case, right after the salesperson asks for the client’s answer or commitment, the latter would typically say, “The price is too much.” Why is that? It’s simple! I learned over the years that selling is a transfer of feelings or emotions. In other words, if the salesperson believes that the product or service is expensive, the client would feel the same way. In the same premise, if the salesperson fully believes that the product or service is very attainable, that they would buy their product, they will easily convey that belief or feeling to the clients. There are also instances where a salesperson says what he or she needs to tell about the product. Yet, there is no sign of conviction of the product’s benefits in presenting the product to the prospective customers. As a result, the salesperson killed the sale.
- Not owning the same product. Another common mistake of a salesperson is selling but not owning or experiencing the product. In other words, for a salesperson to convince or persuade a buyer to own the product he or she is offering, he or she should know what it feels like to own it. How would you describe the feeling of driving a car to someone when you don’t even drive or own one? Or how would you convince someone how important securing the lives of people is if you are not insured yourself? Again, selling is a transfer of feelings. To be an effective seller, a salesperson must share his or her personal experience and the concept of what he or she offers, not the product or service itself. Indeed, you cannot give what you do not have.
Some salespeople think that these are trivial reasons for dropping sales, but on the contrary, these have a significant impact on one’s sales results. Regardless of the quality of the products or service offered, the selling techniques used, and the person’s tenure in the sales industry. If a salesperson does not believe and see the value of his product or does not even know the feeling of owning the product, it would be a struggle to sell it to customers.
Do you agree with these? Let us know your thoughts by leaving a comment below.